Lisa M. Wynn

Greensboro, NC

Cell (336).324.4916

Email: Wynn1711@yahoo.com

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MARKETING AND COMMUNICATIONS MANAGER

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SUMMARY

Exceedingly innovative and proficient in the  implementation of corporate marketing programs to effectively communicate and promote vision and brand via web marketing, social media,  PPC campaigns, analytics, key word research, articles, blogs, case studies, newsletters, video script, press releases, and promotional events. Converts corporate messaging and value proposition into compelling marketing campaigns while translating strategies and analytics into performance indicators. Work with staff across the organization to provide training, communications and other support tools to ensure the effective launch and understanding of all corporate marketing programs.

SELECTED HIGHLIGHTS

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Consistently monitors the marketplace to target audience via web marketing trends such as social media and blogs; applies that knowledge to recommend evolutions in marketing strategies.

Builds thought leadership around marketing trends for optimum company positioning

Advanced written and verbal communication skills

Strong ability to counsel clients/staff on marketing and content strategies through consulting, training and seminars

Insures optimal use of integrated marketing strategies and media forms, online promotions, sweepstakes/contests and partnership opportunities

Adept in influencing the conversation in a clever, relevant and engaging way to gain important feedback through weblogs , RSS feeds, search engine optimization and mobile marketing utilizing key word and web traffic analysis monitoring services

Highly entrepreneurial exhibiting a timely knowledge of trends and hot topics resourcefulness and flexibility with excellent interpersonal, networking and presentation skills

PROFESSIONAL EXPERIENCE

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FOUNDER, ARTISANS PRESS MARKETING – Greensboro, NC – 1999-2010

Visionary and founder of Artisans Press Marketing, which excels in creative strategy and project management for businesses seeking web marketing, social media training and brand strategy, niche offerings, communications and positioning within the market. Worked heavily in furniture markets creating positioning statements and media releases for new launches. Conceptual thinker and freelance web marketing consultant. Created text and articles for NYC Furniture Week, arranging all media interviews, store events and ad placement for clients such as; Gloster of London, Legett & Platt and One Oncology Pharmaceuticals. Wrote direct mail for Goodyear education program. Create press releases, design and conduct market evaluations. Write and place articles in trade journals, books of anthology, shelter and business magazines, blogs, and websites. Create e-newsletters, events, seminars, marketing packets and other collateral to promote client business. Teach blog and social media classes. Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise. See http://www.artisanspress.com

CONTRACT/CONSULT AS MARKETING AND SOCIAL MEDIA SPECIALIST, BEACON TECHNOLOGIES

Greensboro, NC October 2009 – February 2010

Consulted on a freelance contract basis to develop a marketing department and train internal staff on developing effective tools and strategies for social media. Instruct on how to measure and analyze impact of marketing campaigns to accurately quantify results for company and clients. Analyze web site activity, through performance indicators, Google Analytics, keyword enhancement while tracking placement trends on search engine site rankings. Raised corporate web and blog traffic 330% in 29 days. Created main referrer through strong social media efforts. Modified content on website, blog, Twitter, Facebook and other social media outlets by writing and researching original articles to enhance search engine rankings and collect information to further refine knowledge of customers and their behavior. Convert marketing materials for use on the Web and for client social media training manuals. Collaborate closely with the media planning and search marketing  SEO/PPC teams to leverage digital advertising and organic/paid promotional activities to establish reporting goals, methodologies and deliverables.

MARKETING AND COMMUNICATIONS MANAGER, OTM PARTNERS -Winston-Salem, NC Washington DC 2006 – 2008

Dynamic Marketing & Communications Manager in both NC and DC offices, with proven achievements utilizing web marketing and networking skills while implementing creative initiatives and marketing plans. Identified, qualified and met with prospective teaming partners conducting capabilities presentations. Helped organized result orientated campaigns for growth following trends through research department. Active on all phases of business development, capture management and proposal management processes.

MEDICAL EXPERIENCE

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UNCG NURSING INSTRUCTOR -CMA PROGRAM – Greensboro, NC 2003-2004

Nursing instructor for winter/spring Medical Assistant Program, instructing students on all lab and clinical procedures, transcription and coding, testing and meeting of graduation requirements.

APPLEVALLEY MEDICAL CENTER ER/URGENT CARE CMA SUPERVISOR – Apple Valley, MN 1998 -2000

ER/urgent care facility pediatric nursing department lead. Oversaw clinical lab, X-Ray, patient intake, coding, records, hematology, urinalysis, ECG, and physician assist.

QUELLO CLINIC URGENT CARE CMA – Edina, MN 1996-1998

ER/urgent care facility pediatric nursing department lead. Oversaw clinical lab, X-Ray, patient intake, coding, records, hematology, urinalysis, ECG, and physician assist.

EDINA PEDIATRICS CMA – EDINA, MN 1993-1996

Pediatrics ER/urgent care facility pediatric nursing department lead. Oversaw clinical lab, X-Ray, patient intake, coding, records, hematology, urinalysis, ECG, and physician assist.

EDUCATION

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LAKELAND MEDICAL ACADEMY, Minneapolis, MN

Graduate of CMA Nursing Program

THE UNIVERSITY OF MINNESOTA, Minneapolis/St. Paul

Psychology/Sociology

NORMANDALE COLLEGE, Bloomington, MN

Marketing