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Marketing Communications:

Within the four P's of Marketing (Product, Price, Place, Promotion), PR helps meets the marketing communication needs of promotion to advance sales of products and services as a side tool. PR plays a role in advertising, publicity, packaging, point-of-sale display, trade shows, and special events. Also called Marcom.

 

Publicity

Furthering your organization's or client's interest through target-media coverage of strategic messages and events. A good publicist knows how to work the angles for free media coverage through a clever timely newsworthy press release. We are clever. Trust me here.

 

Public Relations

There are many definitions of Public Relations, ranging from the profound to the profane. In a phrase (courtesy of the Public relations Society of America), "Public relations helps an organization and its publics adapt mutually to each other." Artisans Press will tell the public and editors/producers know who you are!

 

Community Relations/Cause Marketing 

Enhancing your organization's participation and position within a community through outreach efforts for the mutual benefit of the organization and the community. Cross-pollinate by helping a cause. 

 

Employee Relations

Typically representing an organization's management to inform and motivate the organization's employees through internal communications, training, awards programs, and other events. Bottom line is, retention and keeping the kids happy! 




 
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